Created in Illustrator and Photoshop.
Several other concepts (notebooks, water drops, paint brushes, camera lenses) were taken to a finished state. These other icons communicated the function and sophistication of Waterlogue, but only the whale elicited a strong, positive emotional response from people.
The whale-holding-an-umbrella design was discovered by accident: The negative shape of a whale’s tail (under the umbrella) became visible while sketching umbrella-only designs.