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Waterlogue is a photo app inspired by Moleskine watercolor journals, urban sketching, artist’s journals and en plain air painting.
The technology developed for Waterlogue transforms your photos into spontaneous, unique, and brilliant watercolor sketches that look like real paintings.
Waterlogue distills your environment down to its essence—just the way an artist would—and turns even an on-the-fly snapshot into something luminous and sublime.
Created in Illustrator and Photoshop.
Several other concepts (notebooks, water drops, paint brushes, camera lenses) were taken to a finished state. These other icons communicated the function and sophistication of Waterlogue, but only the whale elicited a strong, positive emotional response from people.
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The Waterlogue website was created with RapidWeaver and various RapidWeaver add-ons. The goal was to create a landing page and support site that was fast to create, responsive, modular, and easy to update.
